Strategic Communications Plans
Customer retention. Prospect contact. New product/program launch. We work with you to develop a strategy, outline the tactics, and implement the process so your story is told effectively, creatively, and repeatedly as necessary. → Read More
View Our Portfolio
Heartland Marketing Group, Inc. began as Country Concepts in 1983. Over the last 30 years, we have served hundreds of clients across the nation, always giving our best to tell their story. See what we’ve done here. → Read More
Project? Contact Us To Help
Telling your story begins with a phone call to us. We will work with you to explore the possible and achieve results. We will be your best advocate and provide solutions to your communications dilemmas. We will be standing by to help you find solutions. → Read More

Who We Are

She fell in love. She got married. And she started an agency. Barbara Campbell Determan left the University of Illinois to work for a livestock publication then transitioned into animal health sales. She was the first female sales representative hired by Upjohn and Iowa became her home. While on the road, she met her future husband, and they created their new home on Steve’s family farm south of Early, Iowa.

If you know Barb, you know she was not content to be still. In addition to her work on the farm and being a volunteer 4-H leader extraordinaire, she was hungry to follow her calling – work with agribusiness to help them tell their stories. And that’s when Heartland Marketing Group’s predecessor was launched.

Today, Heartland Marketing Group works with clients in the agribusiness, public policy, and advocacy sectors.

Heartland Marketing Group’s first full-time employee is still on staff. Ann Trimble-Ray came to HMG after college with writing skills, a farm background, and storytelling ability. Today she works closely with clients to develop and implement communications strategies. Ann writes most of HMG’s copy, edits all of it, and takes care of customers.

Katie Kaufman, our graphic designer, keeps our customers looking good with her skills. From logos to layouts, Katie helps tell a visual story. She also helps us stay organized, accountable, and on-time.

Jen Hoaglund also works on graphic design projects for our customers and has specific expertise in website coding and development. As our newest addition, she offers fresh eyes and ideas for storytelling.

Our Team

Barbara Campbell Determan


Barb grew up on a diversified farm in west central Illinois and attended the University of Illinois where she majored in Ag Communications. Her career includes livestock publication experience, animal health sales, and, courageously, small business ownership.

In addition to her work at HMG, Barb served on the National Pork Producers Council Board of Directors and was President of the organization in 2001-2002. This past year, Barb was inducted into the Pork Industry’s Hall of Fame. She also served on the Iowa 4-H Foundation Board of Directors, serving as Chair in 2012. Barb was nominated by Iowa Governor Terry Branstad to serve on the Iowa Great Places Advisory Board and is now enjoying her second term. She was elected to the United States Animal Health Association Executive Committee in 2013 and currently serves as President.

Barb and Steve continue to farm and are the parents of three grown children: Andy (and his wife Sally), Dan, and Kourtney and two awesome grandchildren, Lucy and Archie. Steve is Heartland Marketing Group’s Business Manager, taking care of accounting functions, IT responsibilities, and fixing what’s broken. Together they are leaders of the Early Achievers 4-H Club and active members of the Early United Methodist Church.

Ann Trimble-Ray

Vice President of Opportunities

An Iowa farm girl, Ann graduated from Morningside College with a degree in Mass Communications, Print Emphasis, had no idea she’d remain in her first job out of college her entire career. Her responsibilities and capabilities have grown over the years as Heartland Marketing has evolved.

Beyond her work at HMG, Ann serves on a statewide committee for the United Methodist Church and completes a six-year term on Judicial Nominating Commission, District 2B, in 2018. She and her husband, Roger, are parents of one daughter, Becca, and have an amazing grandson, Ethan, and delightful granddaughter, Vixelyn. They call her V! Ann is also an active member of the Early United Methodist Church.

Jen Hoaglund

Graphic Designer

Jen worked for a web design firm then made the leap to join the team at HMG full-time. She came to HMG with 13 years of design experience gained after graduating from The Creative Center in 2004 with additional knowledge of website coding.

Married in October 2015, Jen and her husband, Todd, spend every free moment with their new son, Ryder. Jen loves small town life in Kiron and is president of the Kiron Heritage Association as well as a member of the city council.

Katie Kaufman

Graphic Designer

Katie joined Heartland Marketing Group’s design team in 2014, with a degree in graphic design along with a communications minor from Buena Vista University. She enjoys helping customers achieve their desired look!

Outside of work Katie, along with her boyfriend, Derek, enjoy spending time with friends outdoors, ice fishing, biking, and gardening. They have most recently tackled the task of canning. Katie enjoys cooking and baking for family and friends, too! She has two nephews and three nieces who provide constant comic relief in her life.

What We Do

One of our clients tells others we fill the gaps. Our expertise is in marketing communications. Our desire to help our customers succeed means we add skills, find partners, and do everything we can to achieve that goal. We strategize. We write. We design. We deliver. Using our decades of experience and ever-growing skills, we help you tell your story. No one is like you.
Make sure your customers and prospects know it!

Strategic Marketing Plans

Developing a strategy for your company communications sets you on the right course for success. These plans can be for the year, a new product or service announcement, change in business, or any other opportunity to tell your story. We work closely with you to understand your needs, then define the audience to be addressed, and deliver the message in a timely, effective, and creative way.

Visual Identity

The way you look is important. Does your visual identity – logo, signage, wearables, printer materials – reflect your business appropriately? We can help you look good! We’re intent on consistency, quality, and bold statements.

Meetings & Events

One great way to share your story is by hosting an event. An unbelievable amount of detail goes into successful event planning. And we have helped organize events for thousands and focus groups of six. You also have the opportunity to tell your story by participating in an industry trade show. The secret is to make the most of this event with proper displays, messaging, staffing, and with us on your team.

Media Relations

Working with media requires skill, patience, connections, and persistence. We have these in abundance! A coordinated media relations effort gives you a megaphone for your message and amplifies your story as it’s told to the masses.

Website Development

Websites are like pets. They require constant attention, feeding, nurturing, and, every so often, a thorough cleaning. Working with partners with extensive skills, we can help you design a website to attract attention, provide relevant information, and tell your story.

Sales & Communication Tools

You have a great story to tell and we have the tools to help you tell it most effectively: brochures, newsletters, blogs, websites, advertisements, and so much more! None of our projects are the same because we custom-design every project to meet your needs, your audience, and your goals.

Our Work

We hope you will take a few minutes to go through our portfolio of work. We are proud of the work we have done for our clients and as these examples will show, have a breadth and depth of experience few other communications agencies can offer. When you work with us, you always work with the principals of the agency. We don't have layers of bureaucracy, we build relationships. And we want to help you tell your story.

Our Recent Projects

Kerber Companies
Website Design and Development
Palm Card and Poster Design
Fritz Wood
Logo and Business Card Design
Project Horizon Trifold Brochure Design

Our Featured Clients

Want to see more? See our full portfolio page. More examples of our work is just a simple click away!
Contact Us Today!
P.O. Box 125
Early, Iowa 50535


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