We have all heard the encouraging phrase, “Persistence pays off.” In fact, I can hear my mom repeating it to me as I was practicing piano. Sigh. In that instance, persistence resulted in knowing how to find middle C and being able to plunk out a melody when hard-pressed.
Winter has certainly been persistent this year as well. With cold record low temps in the area last night, fresh snow on the ground and more forecast for the weekend, you would think we were in January, not April!
Yet persistence is a proven tool for achieving goals and it’s no different for marketing communications. Your customers and prospects need to hear your story persistently. Reaching out through a variety of means regularly is essential to raise awareness, ensure loyalty, and be successful.
Ann Wylie, a communications guru, shared these nuggets in a recent email:
- Your readers receive the data equivalent of 174 newspapers a day – ads included. ~USC’s Annenberg School for Communication
- We consume, on average, 15.5 hours worth of media a day. ~USC’s Institute for Communications Technology Management
Knowing your message competes with such an overwhelming amount of information daily, it would be tempting to throw in the towel. Don’t! Be persistent!
- Keep up regular contact with customers and prospects.
- Refresh your online presence so it is current, inviting, and offers usable information.
- Mix your media – communicate freely on electronic, print, AND digital channels with words, images, and sound.
- Be personal and relatable so your messages are better read and remembered.
- Be persistent!
Calvin Coolidge was the 30th president of the United States. He was a lawyer by profession and also served as governor of Massachusetts. Known as “Silent Cal” due to his very reserved nature, he also was respected for his intellect and decisiveness. One of his most widely known statements relates to persistence.
Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and Determination alone are omnipotent. The slogan “Press On” has solved and will always solve the problems of the human race.
It would be our honor to help you design and implement a persistent marketing communications plan to tell your story and grow your success.