Less is More

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Less is More

These three words of wisdom can be applied to many areas of life. This time, let’s keep to not only graphic design, but good graphic design. Whether you are conceptualizing a logo, ad, stationery, or product packaging, less is much more.

The most successful logo designs are the simple mixtures of shapes, typography, and, equally important, negative space. White space is not cringe-worthy, but design’s eternal friend! Not every single blank space needs to be filled with color, shapes, or (gasp!) words.

Give the design room to breathe and represent your brand. Let it tell its own story to the consumer visually. Following the “less is more” rule is critical because it always comes down to communication. A complicated design equals a complicated message.

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