Embracing White Space

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Embracing White Space

Let’s bake some pancakes. How about blueberry pancakes. Yum! Let’s add chocolate chips. There’s still room. How about adding cream filling? Let’s add some more cream on top too with chopped almonds and then put a layer of caramel between each pancake in the stack. Now drizzle with maple syrup, and chocolate syrup,…and ketchup,…and mustard… and…

I believe a lot of people think if they fill every single space in design, you get more bang for your buck. What about sensory overload? Having a great amount of white space doesn’t mean that it lacks the spark of creativity.

If everything is important, nothing is important.
You don’t need to rely on senseless content just to fill the space. Can you get the same message across minimizing the amount of words? Use the KISS method: Keep It Simple, Stupid.

Where’s the drama?
White space, doesn’t mean it needs to be white. It could be blue or hot pink. At the end of the day, the use of white space will all depend on understanding of human nature. Learn how to understand and how people perceive things visually. Feel free to play tricks on their eyes so their interest is piqued.

Trust your designers
When it come to design, let your designers do that they do best. When I get overloaded with too many components, it kills my creativity. Now I am designing to complete a checklist and not a focused message. Simply, I want to tell your story.

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